Snapchat recently released their all new “Discover” mode in the last update. This is both a monetization platform for the network as well as a dive into the news business. Discover is a way for users of Snapchat to discover ongoing news topics from various networks including CNN, People Magazine, MTV, and more in a very Snapchat-esque format. Simply swipe right to your stories page to find the new discover button in the top right of the app. This then opens bubbles corresponding to all the networks available as of launch.
Once in the discover mode you can easily swipe through the news headlines/videos. Swiping up goes to the full article or content, swiping to the right goes to the next headline, and lastly swiping up takes you back to the discover page.
Essentially a news outlet or snapchat story for these many networks. Surely this also allows for advertisement/monetization for the platform. What really stands out is the ease of use & navigation behind all of it. Something most users who use Snapchat daily will be comfortable with. Integrating news in the already popular network. To me this captivates the audience who are used to short form content in a very appealing user interface. While most users may not normally have a news reader app or open CNN or MTV if its a swipe away within their favorite social network then why not. I feel Snapchat is used to see whats ongoing in your world. Your friends, their stories, and sharing yours. This discover mode lets you take that one step further & consume whats going on in the world in all too familiar format.
As their blog post on the release of new feature depicts:
Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.
It’ll be interesting to see how Snapchat expands upon this.