The popular social networking site Pinterest thats popular for its visual pin boards now adds a new feature “App Pins”. This feature allows for users to add apps to their pins which adds an install button that does allows the app to be downloaded without being taken out of the Pinterest experience.
Apple in conjunction with this feature release has taken advantage by making an official AppStore board with their own pins of featured apps.
This all of course only displays within the iOS app itself. Taking you directly to the app page within Pinterest to download said app. The new feature can prove to be a big push for pinners to showcase apps they enjoy & use. On top of that with a very cluttered AppStore a platform like Pinterest which is highly known for its various categories of boards can take advantage of this feature to cut through the noise. As for Pinterest they could use this model in combination with the promoted pins & ad-market to make some revenue from the new feature. Their users get a feature that makes app discovery & installation seamless which seems to be the trend nowadays. The less friction from point A to B makes it all the much better for the user. With Pinterest growing future already on track to surpass Twitter, new features that enable users to find more of the content they want with ease only strengthens their network.
Any thoughts on the new feature? More over I’m sure we’ll see creative ways users will integrate this features into their pin boards.
Snapchat recently released their all new “Discover” mode in the last update. This is both a monetization platform for the network as well as a dive into the news business. Discover is a way for users of Snapchat to discover ongoing news topics from various networks including CNN, People Magazine, MTV, and more in a very Snapchat-esque format. Simply swipe right to your stories page to find the new discover button in the top right of the app. This then opens bubbles corresponding to all the networks available as of launch.
Once in the discover mode you can easily swipe through the news headlines/videos. Swiping up goes to the full article or content, swiping to the right goes to the next headline, and lastly swiping up takes you back to the discover page.
Essentially a news outlet or snapchat story for these many networks. Surely this also allows for advertisement/monetization for the platform. What really stands out is the ease of use & navigation behind all of it. Something most users who use Snapchat daily will be comfortable with. Integrating news in the already popular network. To me this captivates the audience who are used to short form content in a very appealing user interface. While most users may not normally have a news reader app or open CNN or MTV if its a swipe away within their favorite social network then why not. I feel Snapchat is used to see whats ongoing in your world. Your friends, their stories, and sharing yours. This discover mode lets you take that one step further & consume whats going on in the world in all too familiar format.
As their blog post on the release of new feature depicts:
Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.
It’ll be interesting to see how Snapchat expands upon this.