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Apple has just released a new TV ad for the Macbook Air entitled “The notebook people love”. Its an interesting and very modern like ad from Apple featuring up beat music and decals overlaying the Apple logo to show customizing your air to fit your personality. The song featured in the ad is known as […]

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Prior to the July 4th weekend, Apple has hired yet another big executive from a huge corporation. Following the hire of Angela Ahrendts from Burberry Apple has employed former VP of sales/retail for Tag Heuer Patrick Pruniaux.  The hiring of said VP is stirring news as it almost confirms Apples move into the smart watch market. He’ll be […]

As the rumor mills have been turning this week one thing surely has everyone talking, the Apple “iWatch”. This concept has been thrown around for awhile but upon the recent WWDC event it seems Apple is tying it more and more together. This digital smart watch would mean entering a new wearable market.   Heres a look at […]

Recent examining of the iOS 8 code by developer Steve Troughton-Smith has brought to light that iOS 8 has support for split screen applications. This means that multitasking for devices such as the iPad will now have the ability to have apps running side by side. Further updating the way iOS handles “multi tasking”.  Springboard, the interface shell […]

iOS 8 was discussed at WWDC 2014 announcing a slew of new features. Personally I see it as what iOS 7 should’ve and could’ve been. That’s neither here nor there. With that said, I wanted to take a look at my top 5 features that iOS 8 offers.   1- Interactive Notifications iOS 8 now allows […]

Apple has just finished up their October 22nd iPad event and here’s a look at everything announced.   Sales Figures: As all Apple events open Tim Cook would recap on some recent sales figures -iPhone 5S/5C sales top 9 million sold -iOS 7 adoption rate is at 64%  -60 Billion App accumulative downloads -$13 Billion […]