Apple’s “Spring Forward” Event Recap

Apple’s “Spring Forward” Event Recap

Apple’s “Spring Forward” event has just wrapped up & here’s a full recap of everything announced. The primary focus of the event was to highlight the Apple Watch which was announced several months ago while also pushing some updates across the mac lineup.

Video Overview:

Opening Figures-

Apple Keynotes are known for their openings figures & sales this event was no different.

Main aspects from the introduction included

  • Over 120 million people have visited Apple Stores in the last quarter
  • 6 new stores released in China totaling 21 stores
  • 700 million+ iPhones sold

Apple TV-

Cook quickly took the time to touch on the Apple TV updates.

  • Price reduced from $100 to $70
  • HBO Now Introduced

HBO Now will be an exclusive deal to bring HBO’s content & popular shows such as Game of Thrones to the Apple TV platform for $15 a month.

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Research Kit-

Tim Cook then introduced Jeff Williams (Senior VP of Operations) to talk about the importance of research kit. Research kit’s aim to provide a powerful tool for medical research. Advancing how we gather data & making it easier for app developers to build these amazing applications. They went onto showcase some of these apps behind major diseases such as Parkinson’s & Diabetes.

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The “New” Macbook-

One of the more surprising announcements was the all new Macbook that’ll be in the middle of the laptop lineup. This all new macbook as it was touted is the thinnest laptop that Apple now offers. Redesigned from the ground up to provide a more portable & powerful experience from battery to design.

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From a pure engineering standpoint this laptop is an amazing feat as far as what they’ve crammed into while maintaining the power & battery life it offers. Some main takeaways from the Macbook are

  • $1,299 baseline price
  • 13.1 mm at its thickest point
  • Available in Gold, Silver, and Space Grey
  • 9-Hour Battery Life (Estimate)
  • All new keyboard/track mechanisms
  • USB C- All in one port

The all new profile does come at a cost. Your now limited to one “USB C” port that requires adapters to hook up USB, HDMI, and other devices. So port wise your very limited in this case with no other ports available outside of a 3.5 mm jack for headphones.

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Other major technology integrated into the Macbook is the all new trackpad which integrates new sensors & haptic feedback to really verify your clicks/presses. On top of that you can use OS X settings panel to control the tension of the trackpad.

Tech-Spec wise here’s the breakdown for the baseline model.

Retina Display 2304×1440

1.1GHz Intel Core M (Turbo to 2.4GHz)

8GB of memory

256 PCIe-based onboard flash storage 

Weight: 2.03 pounds

Wireless: Wi-Fi 802.11ac & Bluetooth 4.0 wireless technology

 

Apple Watch:

Most of the Apple Watch was already known from a design & information perspective. The two main aspects we were lacking in was the release time frame & price point.

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Apple went onto reiterate their idea behind the watch & it being a personal device. They then went onto really specify their materials that go into each watch from the aluminum to steel. Even dedicated a section to showcasing WatchKit’s apps that have been developed thus far & how the interaction with the watch may look like.

Then it came down to brass tax.

Apple Sport Watch-

$350 for 38mm size

$400 for 42mm size

Apple Watch-

$550 for 38mm size

$600 for 42mm size

Apple Watch Edition-

$10,000+

Now each watch price not only depends on the size but the bands well from rubber to steel making it a very varying factor with prices across the board. More over the rumors surrounding the luxury end watch edition came priced at $10,000 to start & can go up to even $17,00 based on your customizations. This of course is very niche watch and Apple plans to offer this for a limited time to those who can afford it. Featuring 18K gold by itself already raises the price in this case your paying a premium for the right to own one of the exclusive watch editions. All watches feature the same specs only differing in material which the base is made of.

Watch

Release date wise pre-orders start on April 10th & set to ship April 24th.

All in all Apple’s Spring Forward event was nothing new under the sun. The exception of course really came in the form of the Macbook which leaves much room for question regarding the macs lineup & future of the Air. The Watch front pretty much secured all notions of price & estimated April release time. We got to get a better look at the overall experience & how well it integrates with iOS & the iPhone in general. Acting as an extension of our every day convenience and irony aside give us time back while tracking it.

Stay tuned for more coverage regarding the event & in-depth look at the announcements.

 

Apple’s $700 Billion Empire

Apple’s $700 Billion Empire

Apple has just closed with a market value surpassing $700 billion the first company ever in history to do so. The technology empire is now the first ever company to surpass such a milestone beating out the likes of Exxon Mobil, Microsoft, and Google. Recently disclosing their record breaking earning of $18 billion out of the $74 billion revenue they made silenced much of the press that forecasted Apple’s doom.

At the course Apple is going & with projected growth and product launches it isn’t inconceivable to think that they’ll be the first trillion dollar company.

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To put things into perspective Apple as a company has the power to buy out its rival competitors such as Google or Samsung or for that matter both at their current market caps & still have billions left over. No big deal.

The bigger question going forward is their growth & future of the empire. With product launches such as the Apple Watch, future iPhone launches, and other avenues Apple may dive into can only lead to larger revenues. The question isn’t so much as what they’ll do from here but how high can the company go. Tim Cook Apple’s CEO recently made claims that they’re heading into their “biggest & boldest project ever.”  with their recent investment into First Solar of $848 million to build a 1,300-acre farm of solar energy to power their all new HQ in California. This will lead to energy cost savings over time & ultimately money (not that they’re at loss of that).

TC

Tim Cook recently went on to state in his interview at Goldman Sachs that he believe Apple can keep up their growth. More importantly that like Steve Jobs before him that Apple doesn’t believe in limiting themselves.

“We don’t believe in laws like the law of large numbers, Steve ingrained in us that putting limits on your thinking is never good.”

So whether its the Mac, iOS, or some other ecosystem Apple will focus on going forward we’re more than positive they’ll excel. Setting a new bar for competitors not just in the technology space but worldwide.

Thus begins the journey for the first ever trillion dollar company.

 

Pin & download Apple Apps with Pinterest

Pin & download Apple Apps with Pinterest

The popular social networking site Pinterest thats popular for its visual pin boards now adds a new feature “App Pins”. This feature allows for users to add apps to their pins which adds an install button that does allows the app to be downloaded without being taken out of the Pinterest experience.

IMG_4747IMG_4748

Apple in conjunction with this feature release has taken advantage by making an official AppStore board with their own pins of featured apps.

This all of course only displays within the iOS app itself. Taking you directly to the app page within Pinterest to download said app. The new feature can prove to be a big push for pinners to showcase apps they enjoy & use. On top of that with a very cluttered AppStore a platform like Pinterest which is highly known for its various categories of boards can take advantage of this feature to cut through the noise. As for Pinterest they could use this model in combination with the promoted pins & ad-market to make some revenue from the new feature. Their users get a feature that makes app discovery & installation seamless which seems to be the trend nowadays. The less friction from point A to B makes it all the much better for the user. With Pinterest growing future already on track to surpass Twitter, new features that enable users to find more of the content they want with ease only strengthens their network.

Any thoughts on the new feature? More over I’m sure we’ll see creative ways users will integrate this features into their pin boards.


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Tesla’s Apple Abudction

The company has hired at least 150 former Apple employees, more than from any other company, even carmakers.’

1) This says a lot about Apple’s talent if anything.

2) Props to Tesla for taking advantage of just that.

 

Swatch to enter Smartwatch market

Swatch to enter Smartwatch market

Famous watch maker Swatch known for their iconic affordable & unique timepieces are set to enter the digital space. Competing head to head with the smartwatches latest competitor Apple who’s set to release their Apple Watch this April.

The Swiss watchmaker CEO Nick Hayek has stated they’ll launch their smartwatch within the next three months. Backed with 30 years of experience & understanding of the watch space they want to offer high tech devices that couple the traditional timepiece with technologies such as NFC to communicate with other devices & support mobile payments.

On the other hand Apple’s watch is set to premier at $350 USD price point with multiple models in their line up. Running a version of iOS tailored for the device. Swatch has stated their devices will run on both Android & Windows based software.

Apple Watch Lineup

Apple Watch Lineup

It’ll be interesting if anything to see Swatch spin on the smartwatch, certainly a category thats beginning to get some recognition in the market. From Samsung’s Galaxy Gear to the LG G watch. It’s only a matter of months now till we see how well the customers react to this revived gadget that is the smartwatch.