The highly anticipated & talked about Apple Watch are set to kick off for pre-order April 10th. In line with that Apple CEO Tim Cook has announced a 50% discount for all Apple employees. Needless to say its a good time to work for Apple or at least know someone who does. The discount will apply to all locations as shipping roles out worldwide & applies to the Apple Watch or Apple Watch Sport models and a $550 discount off the gold edition model.
Meaning prices will come down to:
Sport 38mm = $175
Apple Watch 38mm= $275
Apple Watch 42mm= $300
Apple Watch Edition Gold 38mm= $9,450
Apple Watch Edition Gold 42mm=$11,450
This discount will last for 90 days giving enough time for those who really want one to grab one at half the price.
The full memo was released via Apple’s site & can be read down below:
The day we’ve all been waiting for is almost here: Apple Watch is ready to ship.
Our retail stores are training for a whole new way to engage customers and help them experience Apple’s most personal product yet. On Friday, in over four hundred stores across four continents, we’ll open our doors to people who want to try on Apple Watch for the first time and start deciding which one is right for them.
Tens of millions of people have seen our keynotes and demonstration videos about the watch, and there’s much more to come. Some of the most innovative developers in the world are working on new experiences designed specifically for Apple Watch. More than one thousand apps were submitted in just four days last week when the App Store started accepting them, and the rate of submissions has only been climbing since then.
I know that many of you have been looking forward to choosing an Apple Watch for yourselves, and we want to make it easy for you. Starting Friday, in countries where the watch is available for pre-order, a special Employee Purchase Plan will offer a 50% discount on any Apple Watch or Apple Watch Sport for your personal use.
As we introduce the watch in more countries, the special pricing for employees will be offered in those countries as well. Discounts will begin at pre-order and last for 90 days after availability. AppleWeb has more details, so I invite you to check it out.
Our products enrich people’s lives like no others, and we think Apple Watch is going to delight our customers in ways people can’t yet imagine. We want you to share in that experience right alongside them.
Congratulations to everyone who has worked so hard for years to help this product reach our customers. And thanks in advance to the thousands of retail employees around the world who will start placing it on people’s wrists starting Friday.
The official release for the product will be April 24th while pre-orders start this Friday (April 10th).
Apple’s “Spring Forward” event has just wrapped up & here’s a full recap of everything announced. The primary focus of the event was to highlight the Apple Watch which was announced several months ago while also pushing some updates across the mac lineup.
Apple Keynotes are known for their openings figures & sales this event was no different.
Main aspects from the introduction included
Over 120 million people have visited Apple Stores in the last quarter
6 new stores released in China totaling 21 stores
700 million+ iPhones sold
Cook quickly took the time to touch on the Apple TV updates.
Price reduced from $100 to $70
HBO Now Introduced
HBO Now will be an exclusive deal to bring HBO’s content & popular shows such as Game of Thrones to the Apple TV platform for $15 a month.
Tim Cook then introduced Jeff Williams (Senior VP of Operations) to talk about the importance of research kit. Research kit’s aim to provide a powerful tool for medical research. Advancing how we gather data & making it easier for app developers to build these amazing applications. They went onto showcase some of these apps behind major diseases such as Parkinson’s & Diabetes.
The “New” Macbook-
One of the more surprising announcements was the all new Macbook that’ll be in the middle of the laptop lineup. This all new macbook as it was touted is the thinnest laptop that Apple now offers. Redesigned from the ground up to provide a more portable & powerful experience from battery to design.
From a pure engineering standpoint this laptop is an amazing feat as far as what they’ve crammed into while maintaining the power & battery life it offers. Some main takeaways from the Macbook are
$1,299 baseline price
13.1 mm at its thickest point
Available in Gold, Silver, and Space Grey
9-Hour Battery Life (Estimate)
All new keyboard/track mechanisms
USB C- All in one port
The all new profile does come at a cost. Your now limited to one “USB C” port that requires adapters to hook up USB, HDMI, and other devices. So port wise your very limited in this case with no other ports available outside of a 3.5 mm jack for headphones.
Other major technology integrated into the Macbook is the all new trackpad which integrates new sensors & haptic feedback to really verify your clicks/presses. On top of that you can use OS X settings panel to control the tension of the trackpad.
Tech-Spec wise here’s the breakdown for the baseline model.
Retina Display 2304×1440
1.1GHz Intel Core M (Turbo to 2.4GHz)
8GB of memory
256 PCIe-based onboard flash storage
Weight: 2.03 pounds
Wireless: Wi-Fi 802.11ac & Bluetooth 4.0 wireless technology
Most of the Apple Watch was already known from a design & information perspective. The two main aspects we were lacking in was the release time frame & price point.
Apple went onto reiterate their idea behind the watch & it being a personal device. They then went onto really specify their materials that go into each watch from the aluminum to steel. Even dedicated a section to showcasing WatchKit’s apps that have been developed thus far & how the interaction with the watch may look like.
Then it came down to brass tax.
Apple Sport Watch-
$350 for 38mm size
$400 for 42mm size
$550 for 38mm size
$600 for 42mm size
Apple Watch Edition-
Now each watch price not only depends on the size but the bands well from rubber to steel making it a very varying factor with prices across the board. More over the rumors surrounding the luxury end watch edition came priced at $10,000 to start & can go up to even $17,00 based on your customizations. This of course is very niche watch and Apple plans to offer this for a limited time to those who can afford it. Featuring 18K gold by itself already raises the price in this case your paying a premium for the right to own one of the exclusive watch editions. All watches feature the same specs only differing in material which the base is made of.
Release date wise pre-orders start on April 10th & set to ship April 24th.
All in all Apple’s Spring Forward event was nothing new under the sun. The exception of course really came in the form of the Macbook which leaves much room for question regarding the macs lineup & future of the Air. The Watch front pretty much secured all notions of price & estimated April release time. We got to get a better look at the overall experience & how well it integrates with iOS & the iPhone in general. Acting as an extension of our every day convenience and irony aside give us time back while tracking it.
Stay tuned for more coverage regarding the event & in-depth look at the announcements.
Apple has just closed with a market value surpassing $700 billion the first company ever in history to do so. The technology empire is now the first ever company to surpass such a milestone beating out the likes of Exxon Mobil, Microsoft, and Google. Recently disclosing their record breaking earning of $18 billion out of the $74 billion revenue they made silenced much of the press that forecasted Apple’s doom.
At the course Apple is going & with projected growth and product launches it isn’t inconceivable to think that they’ll be the first trillion dollar company.
To put things into perspective Apple as a company has the power to buy out its rival competitors such as Google or Samsung or for that matter both at their current market caps & still have billions left over. No big deal.
The bigger question going forward is their growth & future of the empire. With product launches such as the Apple Watch, future iPhone launches, and other avenues Apple may dive into can only lead to larger revenues. The question isn’t so much as what they’ll do from here but how high can the company go. Tim Cook Apple’s CEO recently made claims that they’re heading into their “biggest & boldest project ever.” with their recent investment into First Solar of $848 million to build a 1,300-acre farm of solar energy to power their all new HQ in California. This will lead to energy cost savings over time & ultimately money (not that they’re at loss of that).
Tim Cook recently went on to state in his interview at Goldman Sachs that he believe Apple can keep up their growth. More importantly that like Steve Jobs before him that Apple doesn’t believe in limiting themselves.
“We don’t believe in laws like the law of large numbers, Steve ingrained in us that putting limits on your thinking is never good.”
So whether its the Mac, iOS, or some other ecosystem Apple will focus on going forward we’re more than positive they’ll excel. Setting a new bar for competitors not just in the technology space but worldwide.
Thus begins the journey for the first ever trillion dollar company.
The popular social networking site Pinterest thats popular for its visual pin boards now adds a new feature “App Pins”. This feature allows for users to add apps to their pins which adds an install button that does allows the app to be downloaded without being taken out of the Pinterest experience.
Apple in conjunction with this feature release has taken advantage by making an official AppStore board with their own pins of featured apps.
This all of course only displays within the iOS app itself. Taking you directly to the app page within Pinterest to download said app. The new feature can prove to be a big push for pinners to showcase apps they enjoy & use. On top of that with a very cluttered AppStore a platform like Pinterest which is highly known for its various categories of boards can take advantage of this feature to cut through the noise. As for Pinterest they could use this model in combination with the promoted pins & ad-market to make some revenue from the new feature. Their users get a feature that makes app discovery & installation seamless which seems to be the trend nowadays. The less friction from point A to B makes it all the much better for the user. With Pinterest growing future already on track to surpass Twitter, new features that enable users to find more of the content they want with ease only strengthens their network.
Any thoughts on the new feature? More over I’m sure we’ll see creative ways users will integrate this features into their pin boards.