Instagram has been quietly testing out it’s flat UI for some users over the last couple weeks & it has made it’s way in a formal update today.

The new app icon is the first thing you’ll notice sporting a rainbow like color scheme. As Instagram puts it

Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.

More importantly the UI of the app itself has changed to an all new flat design. Sporting a simple black & white color scheme with flat buttons. The aim to simplify the design while maintain the same navigation as far as UX goes. Everything is still in the same place with a more simple look in order to allow focus on of course what matters most the content.


Personally the app icon itself takes more adjusting to then the app design itself. Gone is the brown hue & camera we’ve grown to know on our homepage. However one thing  I’ve always appreciated about Instagram is the simplicity, surely theres been multiple features added over the years but the content is still front & center. What do you think about the all new minimal UI? Love it or hate it let me know.