Maybe you’ve seen images with the following text floating around.

Starting tomorrow IG will no longer be using chronological order for your timeline. Instead it will be using an algorithm to determine what it thinks you find “relevant” and place those posts at the top of your feed

Is this some hoax or scam to get you to click some random button. In this case it actually is accurate. Influencers on Instagram are asking followers to sign up for push notifications in the event you’d like to see their photos. The irony being if this “algorithm” works the way it should then your suppose to see their photos to begin with.

Starting tomorrow the Facebook owned photo sharing network will be rolling out a pretty big change to the app. Recently Instagram posted the following blog post outline their new “moment” based timeline.

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

What exactly does mean for your feed?

Essentially the typical chronological order your used to based off who you follow will change. You’ll start to see photos you care about more based off what Instagram’s algorithm thinks. Taking into account for example people you tag in your photos, profiles of peoples pictures you typically like, and so on. Given that some accounts are tied into Facebook this would be easy for them to find out more info & tailor your feed. While they quote you miss 70% of your feed due to the chronological order.

This is nothing new in the world of social networks both Facebook & Twitter have made a move towards algorithmic based timelines/feed but to see on a very visual app will be a big change. While I agree that some pictures can buried in the current chronological timeline from peoples whose post I may have missed I’d much prefer scrolling down through it then having everything in disarray. I think the “Insta” part of Instagram comes under fire in this sort of timeline. You see pictures in the order they were posted. A visual storyboard so to speak & while moments I care about is a nice thing to prioritize I don’t know if it’s worth jeopardizing the entire timeline. While this is yet to be rolled out to everyone you’ll notice the updates starting tomorrow. That said time will tell how Instagram responds to the feedback & how the users take to it.

So tomorrow when you open the app to scroll through take a moment to see how you respond to said photos. Is it the moments (photos) you care about or just a mix of pictures you’d much rather see in the order they were posted.