I’ve personally been a huge fan of Casey Neistat (Film maker, vlogger, all around great guy) & his content for some time now. Not too long ago he ventured on a journey to start a daily vlog series in which he’d share his life while also talking about his new company in the making. That company would be working on an app that is known as “Beme”. 100+ vlogs later Beme has come to the world & aims to bring a unique spin to the social media world.

Casey bias aside, Beme is a social network that focuses on video sharing in an effortless & authentic way. While I plan to overview the app next week when they release their big update here’s what I’ve learned so far about the app.

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Credit: Thanks to the user @JammyLaffers on Twitter for the invite code

The Premise:

Beme aims to record & share video immediately without revisions. There is no adding of filters, editing, or re-shooting. Just post out whatever it is you recorded. Even more unique than the concept behind it is the recording method. Beme utilizes the proximity sensor on the iPhone to start the recording of your beme. From there it’ll instantly send out your post to your followers. The idea behind this is to take the phone out of the way when it comes to capturing moments. To be looking at the person your talking to, see the sunset your capturing, and so on. Now this entails you either block the sensor by whatever method you see fit. Put it against your chest, block the sensor with your finger, & so on.

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This idea behind is really interesting. I like the idea of making video more honest & almost unobtrusive. People react differently when an iPhone is in their face. This wouldn’t completely eliminate that but it’d be more discrete. Proximity controls make it a bit difficult to see how it’ll be used in the real world & how people will interact with it. Initial testing led to a lot of bemes that weren’t meant to be sent. The bemes are ephemeral so they disappear after someone has viewed it without any option for replaying.

Sign Up Process:

As of right now Beme is live in the app store you can download it here for iOS. However the process isn’t as simple as install & setup. Their is currently an invite process in which people who have access to the app can invite their friends & the cycle carries on. Trying to create more of a community behind this app versus random fly by installs. This will last for the initial app launch phase, as the app goes public for everyone in 100 days. There’ll be a lot of updates to come along & fixes to be made as its now in the wild. As Neistat himself has stated in his vlog

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Reactions:

The interaction part of the app comes with “reactions”. Followers & other viewers of your Bemes can react as they watch your video. An overlay appears in the top right that allows you by tapping to take a selfie to show your reaction while viewing their video. This is meant to capture the response of the viewer in that very moment. Shock, joy, laughter or what have you.

 

The app is very much still in its infancy. There’s much to be improved & even explained for some new users. However the direction is taking is very interesting. Sharing without the need to create. Think of Snapchat but stripped down to just the video aspect. Storytelling being the key focus. However at the same time introducing an honesty to videos. Now with all good certainly comes bad. Privacy issues will surely arise for users who unknowingly may have posted something or sent something they didn’t mean to. Furthermore I’ve found myself reshooting my bemes due to them being cut short. Defeating the authentic feel the app is going for. In the normal video creation process you have the ability to take & edit then post. In this case it’s straight from capture to live. Picking up on some social trends while creating its own. Beme isn’t perfect but it’s a start.

Follow me on Beme at @Adrianc & stay tuned for updates to come on the apps progress.

Also be the first to comment & receive a Beme code/invite! I’ll try to distribute as many codes as the app allows.