Apple’s “Spring Forward” event has just wrapped up & here’s a full recap of everything announced. The primary focus of the event was to highlight the Apple Watch which was announced several months ago while also pushing some updates across the mac lineup.
Apple Keynotes are known for their openings figures & sales this event was no different.
Main aspects from the introduction included
- Over 120 million people have visited Apple Stores in the last quarter
- 6 new stores released in China totaling 21 stores
- 700 million+ iPhones sold
Cook quickly took the time to touch on the Apple TV updates.
- Price reduced from $100 to $70
- HBO Now Introduced
HBO Now will be an exclusive deal to bring HBO’s content & popular shows such as Game of Thrones to the Apple TV platform for $15 a month.
Tim Cook then introduced Jeff Williams (Senior VP of Operations) to talk about the importance of research kit. Research kit’s aim to provide a powerful tool for medical research. Advancing how we gather data & making it easier for app developers to build these amazing applications. They went onto showcase some of these apps behind major diseases such as Parkinson’s & Diabetes.
The “New” Macbook-
One of the more surprising announcements was the all new Macbook that’ll be in the middle of the laptop lineup. This all new macbook as it was touted is the thinnest laptop that Apple now offers. Redesigned from the ground up to provide a more portable & powerful experience from battery to design.
From a pure engineering standpoint this laptop is an amazing feat as far as what they’ve crammed into while maintaining the power & battery life it offers. Some main takeaways from the Macbook are
- $1,299 baseline price
- 13.1 mm at its thickest point
- Available in Gold, Silver, and Space Grey
- 9-Hour Battery Life (Estimate)
- All new keyboard/track mechanisms
- USB C- All in one port
The all new profile does come at a cost. Your now limited to one “USB C” port that requires adapters to hook up USB, HDMI, and other devices. So port wise your very limited in this case with no other ports available outside of a 3.5 mm jack for headphones.
Other major technology integrated into the Macbook is the all new trackpad which integrates new sensors & haptic feedback to really verify your clicks/presses. On top of that you can use OS X settings panel to control the tension of the trackpad.
Tech-Spec wise here’s the breakdown for the baseline model.
Retina Display 2304×1440
1.1GHz Intel Core M (Turbo to 2.4GHz)
8GB of memory
256 PCIe-based onboard flash storage
Weight: 2.03 pounds
Wireless: Wi-Fi 802.11ac & Bluetooth 4.0 wireless technology
Most of the Apple Watch was already known from a design & information perspective. The two main aspects we were lacking in was the release time frame & price point.
Apple went onto reiterate their idea behind the watch & it being a personal device. They then went onto really specify their materials that go into each watch from the aluminum to steel. Even dedicated a section to showcasing WatchKit’s apps that have been developed thus far & how the interaction with the watch may look like.
Then it came down to brass tax.
Apple Sport Watch-
$350 for 38mm size
$400 for 42mm size
$550 for 38mm size
$600 for 42mm size
Apple Watch Edition-
Now each watch price not only depends on the size but the bands well from rubber to steel making it a very varying factor with prices across the board. More over the rumors surrounding the luxury end watch edition came priced at $10,000 to start & can go up to even $17,00 based on your customizations. This of course is very niche watch and Apple plans to offer this for a limited time to those who can afford it. Featuring 18K gold by itself already raises the price in this case your paying a premium for the right to own one of the exclusive watch editions. All watches feature the same specs only differing in material which the base is made of.
Release date wise pre-orders start on April 10th & set to ship April 24th.
All in all Apple’s Spring Forward event was nothing new under the sun. The exception of course really came in the form of the Macbook which leaves much room for question regarding the macs lineup & future of the Air. The Watch front pretty much secured all notions of price & estimated April release time. We got to get a better look at the overall experience & how well it integrates with iOS & the iPhone in general. Acting as an extension of our every day convenience and irony aside give us time back while tracking it.
Stay tuned for more coverage regarding the event & in-depth look at the announcements.