LG at the Mobile World Congress event unveiled the all new LG Watch Urbane. The Urbane is a fully functional smart watch running Android that is encased in a luxurious case coupled with a leather strap.

Urbane is housed with a OLED display of 1.3-inches & powered by a 1.2GHz Snapdragon 400 CPU with 512MB of memory. Currently available in the two iconic silver & gold finishes. As of current the pricing & shipping information is yet to be announced. LG’s watch features an all metal design which is much more durable & timeless as far as aesthetics go. So far the long awaited Apple Watch coming in April is the closest we’ve seen to this sort of design. Urbane strikes this balance of a classy timepiece with the hardware & software of a 2015 smart watch.

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As a time piece enthusiast myself I really enjoy the simplistic approach to the design while coupling advanced technology in the watch. They’re definitely advertising it as an everyday sort of wear be it for a casual or more formal like event. This is how I see a smart watch personally fitting into society. Something that is an extension to our technology we already have & exists in a seamless fashion of something that looks & feels familiar but functions efficiently.

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Further tech specs reveal it’ll be sporting a 410mAh battery, the screen will featured a 320×320 resolution with a touch screen interface & possible navigation with the crown, a heart sensor, & will be water/dust resistance. Software wise it’ll be running standard Android Wear.

All in all this is the technology smart watch culture clashing with the classic time piece & producing something that is not only visually appealing but highly technical & useful at its core. As time goes on & the rest of the competitors ramp up production of their smart watches we’ll see how the space plays out. Until then LG Urbane watch certainly sits up there with Apple’s Watch in terms of elegance & sophistication while being coupled with great technology.