The popular social networking site Pinterest thats popular for its visual pin boards now adds a new feature “App Pins”. This feature allows for users to add apps to their pins which adds an install button that does allows the app to be downloaded without being taken out of the Pinterest experience.
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Apple in conjunction with this feature release has taken advantage by making an official AppStore board with their own pins of featured apps.
This all of course only displays within the iOS app itself. Taking you directly to the app page within Pinterest to download said app. The new feature can prove to be a big push for pinners to showcase apps they enjoy & use. On top of that with a very cluttered AppStore a platform like Pinterest which is highly known for its various categories of boards can take advantage of this feature to cut through the noise. As for Pinterest they could use this model in combination with the promoted pins & ad-market to make some revenue from the new feature. Their users get a feature that makes app discovery & installation seamless which seems to be the trend nowadays. The less friction from point A to B makes it all the much better for the user. With Pinterest growing future already on track to surpass Twitter, new features that enable users to find more of the content they want with ease only strengthens their network.
Any thoughts on the new feature? More over I’m sure we’ll see creative ways users will integrate this features into their pin boards.