Famous watch maker Swatch known for their iconic affordable & unique timepieces are set to enter the digital space. Competing head to head with the smartwatches latest competitor Apple who’s set to release their Apple Watch this April.

The Swiss watchmaker CEO Nick Hayek has stated they’ll launch their smartwatch within the next three months. Backed with 30 years of experience & understanding of the watch space they want to offer high tech devices that couple the traditional timepiece with technologies such as NFC to communicate with other devices & support mobile payments.

On the other hand Apple’s watch is set to premier at $350 USD price point with multiple models in their line up. Running a version of iOS tailored for the device. Swatch has stated their devices will run on both Android & Windows based software.

Apple Watch Lineup

Apple Watch Lineup

It’ll be interesting if anything to see Swatch spin on the smartwatch, certainly a category thats beginning to get some recognition in the market. From Samsung’s Galaxy Gear to the LG G watch. It’s only a matter of months now till we see how well the customers react to this revived gadget that is the smartwatch.